Funeral Directors at Hibiscus Funerals provide an end to end service for you and your family.

Hibiscus Funerals is a small, family‑run funeral home based in Red Beach on Auckland’s Hibiscus Coast, providing funeral services for families across Orewa, Silverdale, Whangaparāoa and the wider North Shore. Our funeral directors provide an end‑to‑end service, gently guiding you through each stage so you never feel you have to manage it all on your own.

While funerals today look different from those of previous generations, the need to gather, grieve and pay tribute has not changed. When tradition holds value for your family, we believe it should be honoured. Where faith is central, it should be observed. Above all, the life that has been lived should be cherished and celebrated.

At Hibiscus Funerals, Our Funeral Directors will work with you to meet your family’s requirements and budget.

Our caring team will work with you to meet your family’s wishes and budget. We can help you arrange a more traditional funeral, or a simple, casual farewell with minimal fuss and cost. If you have something unique in mind, we will do our best to accommodate you. There are many ways to create a meaningful goodbye.

Hibiscus Funerals provides a complete, coordinated funeral service, making sure you have what you need at each step of the funeral process. We see every family we meet as part of our extended Hibiscus Funerals family.

Our approach is versatile, with offerings tailored to support your preferences and values. Whether you want a traditional funeral or a simple, casual funeral with minimal cost and fuss – we can facilitate it. 

“The time will come when you will leave out our front door, ready to let go of our hands, but you will never leave our hearts as now you have become apart of what we call our Hibiscus Funerals extended family. You are now a part of our story.”

Tracey Brown signature

Tracey Brown | Funeral Director

Our Family of Funeral Directors

“To give real service you must add something which cannot be bought or measured with money, and that thing is sincerity and integrity.”
– Donald A. Adams

Tracey Brown

Funeral Director (DipFD)

Tracey embraces her families requests as their Funeral Director with love, dignity, grace and compassion. Her faith and strong community values allow her to build relationships with her families as if each were her own.

With many years of industry experience nothing is ever to much trouble.

Carl Dooley

Funeral Director (DipFD)

Carl began working in the funeral profession at just 12 years old in the UK and later returned to funeral directing in New Zealand after a career in Information Technology.

Now part of the Hibiscus Funerals team in Red Beach, Carl offers families a calm, caring, and compassionate presence when it matters most.

Ashton Brown

Assistant Funeral Director

Recently joining his mum on the job, Ashton has a community focused mindset and has great pride in being able to journey others though their crucial time of need.

Ashton’s hobbies include motorsport, coaching softball and enjoys spending time supporting young people.

Gary Brown

Assistant Funeral Director

Now under his wifes management. 

Jackie

Assistant Funeral Director

Recently joining his mum on the job, Ashton has a community focused mindset and has great pride in being able to journey others though their crucial time of need.

Ashton’s hobbies include motorsport, coaching softball and enjoys spending time supporting young people.

Carl

Assistant Funeral Director

Recently joining his mum on the job, Ashton has a community focused mindset and has great pride in being able to journey others though their crucial time of need.

Ashton’s hobbies include motorsport, coaching softball and enjoys spending time supporting young people.

We believe tradition is important, but it should not limit us.

Where tradition has value in the life of a family, it should be honoured. Where faith is central, it should be observed. Hibiscus Funerals will provide suggestions and guidance on the funeral options available and the choices you are considering.

The death of a loved one is a very difficult time and we respect your needs and circumstances.

We will take care of your loved one, and provide you with exceptional funeral services based on over 20 years of caring for people and their families in Auckland. Our mission is to make the toughest time in your life just a little bit easier, and enable you to commemorate the life of your loved one in a meaningful, affordable way.

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Our family will work closely with you to keep the process simple and stress free.

Our transparent processes and affordable packages relieve the stress of funeral service costs, so you can have peace of mind that there will be no hidden surprises.